Next week in Lagos, The African Brands Media Ltd, a leading brands publication, will reveal Africa’s 100 Most Valuable Brands 2023.
A special report called “Africa’s 100 Most Valuable” ranks the best brands in Africa. Its purpose is to present Brands’ accomplishments to an African audience.
The report is a consumer-led survey that identifies brand preferences across the continent, according to Desmond Esorougwe, Editor-in-Chief/CEO of The African Brands Media.
The study was performed by the editorial board of the African Brands Magazine in 23 nations, which represent at least 75% of Africa’s population and GDP and span all of the continent’s economic regions. The brands from these nations are well-known throughout Africa or the area. Because mobile is so widely used as a primary form of communication in Africa, mobile interviewing has shown to be the most efficient method of reaching consumers there.
In a statement, he said that in order for a brand to be included on a list of Africa’s Most Valuable Brands, it had to be sold and subject to a recall in at least one market other than their own nation.
The study was performed by the editorial board of the African Brands Magazine in 23 nations, which represent at least 75% of Africa’s population and GDP and span all of the continent’s economic regions. The brands from these nations are well-known throughout Africa or the area. Because mobile is so widely used as a primary form of communication in Africa, mobile interviewing has shown to be the most efficient method of reaching consumers there.
In a statement, he said that in order for a brand to be included on a list of Africa’s Most Valuable Brands, it had to be sold and subject to a recall in at least one market other than their own nation.
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