Carl Cruz has been appointed as the managing director and chief executive officer of Airtel Networks Limited (Nigeria), according to an announcement made by Airtel Africa, a prominent provider of mobile money and telecommunications services.
Mr. C. Surendran is succeeded by Mr. Cruz.
As a result of his appointment, which is effective as of May 5, 2023, Mr. Cruz will also become a member of the Executive Committee and the Regional Operating Director, reporting to Mr. Segun Ogunsanya, CEO of the Airtel Africa Group, as well as the Board of Airtel Networks Limited (Nigeria).
Mr. Cruz has over 31 years of business and corporate experience from multiple geographies across Africa and Asia. In his most recent position, Mr. Cruz served as the Chief Executive Officer and Managing Director of Unilever in West Africa, with responsibility and oversight of three listed operating companies, including Nigeria, Ghana, and Francophone Africa. He was a board member in the role of Executive Director in Unilever Nigeria Plc and a Non – Executive Director in the board of Unilever Ghana representing Unilever as a shareholder.
Prior to this, he was the Chairman and Managing Director of Unilever Sri Lanka, in addition to occupying leadership roles in Unilever Philippines and Hindustan Unilever India. Throughout his career, Mr. Cruz has managed strategic and directional responsibility in sales, distribution, customer and brand development, trade development and commercial engagement.
He holds a Bachelor’s degree in Marketing Management from the University of De La Salle, Philippines.
Speaking on Mr. Cruz’s appointment, Airtel Africa Group CEO, Segun Ogunsanya said, “Mr. Cruz brings to Airtel Africa a wealth of business experience, exceptional track record and strong values. He has a solid record of accomplishment as a strategic and transformational business leader who thrives on problem-solving and building strong teams to deliver business growth. We look forward to working with him to steer our largest region and to deliver on our corporate purpose of transforming lives.”