Alphabet Media Academy (AMA), one of Nigeria’s leading media and advertising schools, has announced that it has produced over 300 graduates since it commenced operations. It also revealed that it is developing a short-term online programme with key and interesting modules for intending students.
The school’s management made this announcement during the inaugural graduation ceremony held in Lagos, where 38 students successfully completed their programs. The event took place at the Sheba Event Center in Ikeja, Lagos, and revolved around the theme of “The 21st Century Media Advertising Trajectories: The Necessity of Data and Its Analysis.” During the ceremony, the graduating students were awarded Post Graduate Certificates in Media Management (PGCMM) and Post Graduate Diploma in Media Management (PGDMM).
It’s worth noting that the Academy of Media Advertising (AMA) was conceived in 2014 and officially launched on February 20, 2018, with the aim of providing post-graduate training in media advertising. This training caters to both newcomers interested in pursuing a career in media advertising and young professionals already working in the industry.
Eki Aduzufeh, the Chief Executive Officer of AMA, expressed confidence in the academy’s future, emphasizing its commitment to staying up-to-date with industry trends by continually updating its curriculum and facilities. She also mentioned the development of a short-term online program with engaging modules, providing flexibility for individuals who may not have the time for extended in-class courses.
Similarly, Femi Adelusi, the President of the Media Independence Practitioners Association of Nigeria (MIPAN) and Faculty Lead at AMA, outlined the academy’s plan to expand its reach to a wider student audience through digital platforms. He mentioned the intention to convert some courses into online modular formats to accommodate students who seek specific knowledge in media, measurements, and performance but have limited time for traditional programs. Additionally, partnerships with technology companies like Google are being explored to enhance knowledge development in the media industry.
Vincent Oyo, Chairman of Alphabet Media Academy, emphasized the academy’s role in nurturing talents that will shape the future of media advertising not only in Nigeria but across Africa. Reflecting on the academy’s inception, Oyo noted that it was conceived by three seasoned media advertising professionals in 2014 with the goal of elevating the profession to new heights and ensuring its sustainability. The academy’s mission is to continuously enhance the quality of training offered, aligning it with global standards.