The Cross River State government has officially designated Okhma Global as the marketing company for the upcoming 2023 edition of the Carnival Calabar & Festivals, recognized as Africa’s largest street festival, scheduled for December.
Governor of Cross River State, Senator Prince Bassey Otu, revealed this information during a recent private investment breakfast meeting that brought together over a hundred CEOs from top organizations spanning various sectors of the Nigerian economy. The event, organized by Okhma on behalf of the state government, served as the platform for this announcement.
This decision underscores Okhma’s standing as one of Nigeria’s prominent creative marketing agencies and a notable return-on-investment optimizer. Prior to Senator Prince Otu’s announcement, Mary Ephraim-Egbas, the Managing Director of Okhma, presented the immense opportunities associated with the Carnival. She detailed how interested partners could integrate their brands and organizations for maximum benefit. Senator Prince Otu provided insights into the history of the carnival, his vision for Cross River State, and the pivotal role the carnival and tourism play in his plans to position Cross River as the tourism capital of Africa. He also shared the business-friendly policies implemented by the state leadership to attract investors and partners aligning with the state’s economic aspirations.
Following the endorsement from Governor Prince Otu, Ephraim-Egbas expressed her enthusiasm about the appointment. She assured the audience that Okhma’s team, under her leadership, is committed to securing substantial investments and partnerships for the Carnival and Festival. She highlighted that this marks Okhma’s sixth cycle of involvement with the carnival, now in its 19th year, establishing them as the most successful marketing service provider with an unmatched record of attracting the highest sponsorship for the annual program.
As the exclusive marketing firm, Okhma will engage with corporate organizations interested in the carnival and negotiate agreements on behalf of the Cross River state government to ensure a successful event. Governor Prince Otu concluded the meeting by expressing his satisfaction with the quality of attendance and leaving Mary behind to collaborate with the attendees on behalf of the state.
The Calabar Carnival and Festivals, a cornerstone in the state’s tourism offerings, spans 32 days, celebrating culture, artistic excellence, and unity among people from diverse backgrounds. With live broadcasts reaching 42 countries in Africa and a cumulative viewership of over 200 million, this partnership offers participating organizations significant visibility, engagement with a broad consumer base, and a platform to demonstrate their commitment to corporate social responsibility and the promotion of the rich cultural heritage of Cross River State and Nigeria.