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Flour Mills Nigeria Plc Hosts Successful Annual B2C Sales and Marketing Conference.

Flour Mills Nigeria Plc Hosts Successful Annual B2C Sales and Marketing Conference, Honors Top Dealers with Prestigious Awards and Generous Cash Prizes.

Flour Mills Nigeria Plc (FMN), a prominent company in the food and agro-allied sector and the proud owner of the renowned brand ‘Golden Penny,’ hosted its highly anticipated yearly sales and marketing conference for business-to-consumer (B2C) relations on June 5, 2023. With the theme “Stronger Together,” this conference took place at Eko Hotel and Suites, bringing together distributors, partners, and stakeholders with the goal of fostering collaboration, sharing insights, and exploring innovative strategies.

The conference began in the morning and concluded with an exciting awards ceremony in the evening. This event showcased FMN’s commitment to acknowledging and celebrating the exceptional achievements of its dealers across various regions in Nigeria.

The highlight of the awards ceremony was the recognition of outstanding dealers through prestigious awards and substantial cash prizes. These awards highlighted FMN’s dedication to honoring exceptional performance and motivating its partners to strive for even greater success.

The top three winners in the national category, who demonstrated remarkable commitment, outstanding sales performance, and unparalleled dedication, were as follows:

1. Alhaji Lamidi Monsur Ayoade: Recognized as the overall best dealer, Alhaji Lamidi Monsur Ayoade’s unwavering dedication and extraordinary accomplishments earned him a cash prize of N25 million naira, showcasing his invaluable contributions to the success of Flour Mills of Nigeria.

2. Alhaji Saleh Idris: Claiming the second-place prize, Alhaji Saleh Idris was rewarded with a cash prize of N20 million naira for his exceptional sales prowess and outstanding contributions to the company.

3. Hajia Khadijat Amoo: Securing the third-place prize, Hajia Khadijat Amoo received a cash prize of N15 million naira for her outstanding performance and dedication.

These exceptional individuals, along with other distributors from various regions in Nigeria, exemplify the spirit of excellence and dedication that runs through the FMN community. Their achievements serve as an inspiration to their peers and aspiring professionals within the industry.

During the event, Boye Olusanya, FMN’s Group Managing Director and CEO expressed his appreciation for the dealers’ dedication and hard work. He emphasized the valuable contributions of the business partners and dealers, stating, “As an organization that has been sustainably feeding the nation every day for the past six decades, we recognize and testify to the invaluable contributions of our partners. I encourage all of us to continue committing ourselves to taking the business to greater heights.” His words reaffirmed FMN’s commitment to continuous growth, innovation, and the pursuit of excellence.

Devlin Hainsworth, MD Foods, also spoke about FMN’s continuous commitment to nurturing valuable partnerships. He highlighted that the B2C dealers conference and awards, as an annual event, allow the company to reward business partners, share insights on past experiences, and set a progressive course for the new financial year. Hainsworth expressed gratitude for the opportunity to celebrate the accomplishments of the partners and looked forward to a future of growth and success together.

One of the award-winning dealers, Alhaji Lamidi Monsur Ayoade, expressed his gratitude to FMN for being an invaluable partner over the years. He praised the company for its support, stating, “For the many years that I have been with FMN, I can testify that it’s not just business as usual. They ensure that as the Group grows, the dealers’ businesses also thrive. This financial reward is just one of the many ways FMN has supported our business over the years, and I’m committed to a long-lasting partnership.”

FMN extends its heartfelt congratulations to all the award winners, recognizing their outstanding contributions to the growth and success of the organization. The annual B2C sales and

marketing conference served as a platform to foster collaboration, share knowledge, and inspire industry professionals to reach new heights.

FMN is dedicated to fostering valuable collaboration, recognizing excellence, and driving growth across its touchpoints. Through its annual B2C sales and marketing conference, the company aims to empower industry professionals and partners to reach their full potential and make a positive impact on Nigeria’s business landscape.

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