In a testament to its commitment to excellence in brand strategy, experiential marketing, digital integration, product development, and integrated experiences, GDM Group has been recognized with five prestigious awards at the EXMAN 10th anniversary awards and Gala night held in Lagos on Sunday.
GDM Group, renowned as Nigeria’s foremost marketing and media technology company, is highly regarded for its bespoke service offerings, including marketing tech solutions, big data management, and 360 integrated marketing services.
During the awards ceremony, GDM Group secured Silver in the Best Merchandising Solution Modern Trade category, Bronze in the Best Event (B2C) Category, and another Bronze in the Best Shopper Activation Open Market category. Additionally, they were honored with Silver in the Best Use of Actionable Data and Insights category and the coveted Gold award in the Best Use of Digital in an Activation.
EXMAN, the Experiential Marketers Association of Nigeria, serves as a sectoral trade body for forward-looking experiential marketing communications agencies. The association’s mission is to support, promote, and defend the interests of its over 45 member agencies, collectively billing over thirty billion naira, through comprehensive core services and platforms.
Victor Afolabi, the Founder and Chief Executive Officer of GDM Group and Hazon Holdings, expressed his gratitude for the awards, emphasizing how they reflect his company’s vision of incorporating future thinking as an improved way of doing business and adding value to clients across different sectors in the Nigerian marketing industry.
Mr. Afolabi stated, “We bring future thinking to the core of marketing with dynamic business models that address the peculiarities of each region we are present in, and drive value for our clients to guarantee maximum ROI.”
He also praised EXMAN for its role as a cooperative of the best experiential marketing agencies in Nigeria, dedicated to protecting, promoting, and regulating the strategic interests of certified players within the experiential marketing ecosystem.
The event, organized to celebrate the contributions of professionals in the association over the past decade, commenced with an opening speech by Tunji Adeyinka, the outgoing President of EXMAN, highlighting the significance of the occasion.
The prestigious EXMAN 10th anniversary awards and Gala night was a momentous occasion celebrating the outstanding contributions of agencies and individuals whose impact in the industry has left an indelible mark.
Esteemed industry leaders and stakeholders graced the event, including Dr. Olalekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria; Steve Babaeko, President of AAAN (Association of Advertising Agencies of Nigeria) and Chairman of IAA Nigeria (International Advertising Association); and Femi Adelusi, President of MIPAN (Media Independent Practitioners Association of Nigeria).
The highly competitive event featured fifteen categories, with experiential agencies vying for recognition of their excellence. Among the top achievers was GDM Group, securing an impressive five awards in recognition of their immense contributions to the industry’s growth.
GDM Group, a subsidiary of Hazon Holdings, has positioned itself as the leading African-focused marketing services provider, bridging the gap between brands and their target market on the continent. The company’s approach involves evaluating, revamping, restructuring, and recreating processes, products, and business models to help brands consistently connect, serve, and grow their target audience. With a focus on effective, efficient, and measurable ROI, GDM Group offers marketing operations-led services to drive success for their clients.
The event marked a moment of celebration and recognition for those who have demonstrated excellence and innovation within the experiential marketing sphere, setting the stage for future growth and collaboration in the industry.