Hollandia, Nigeria’s leading value added dairy brand has launched a new brand campaign tagged “Stay Ahead with Dairy Power”.
The new campaign by Hollandia seeks to motivate and enable consumers to embrace the incredible advantages of dairy products in their everyday lives. With a focus on captivating storytelling, compelling visuals, and consumer engagement activities, the “Stay Ahead with Dairy Power” campaign will be showcased through various platforms such as television, social media, print media, and digital channels. Its primary objective is to highlight the deliciousness, versatility, and nourishing properties of dairy products, emphasizing that dairy is an essential ingredient for maintaining a healthy and well-balanced lifestyle.
As part of this campaign, Hollandia is collaborating with influential individuals across different regions of the country to promote the nutritional benefits of the brand and incorporate their unique lifestyles. Among these notable Influencers are Nicole Chikwe, Valentine Ohu, Hadiza Gabon, DJ AB, and two renowned Chefs.
Nicole Chikwe, a wife and mother of three children, has gained recognition for her engaging lifestyle content on social media and was recently featured on CNN’s Inside Africa as one of Nigeria’s Prominent Female Influencers. Valentine Ohu is a multi-talented content creator and actor, known for his appearances in inspiring African Magic television series. Hadiza Gabon is a top actress in Kannywood and serves as an ambassador for numerous brands. DJ AB is a popular Northern Hip-Hop artist and self-proclaimed food enthusiast.
The “Stay Ahead with Dairy Power” campaign will also incorporate mall activations, interactive contests, and promotions to actively engage consumers and reward their participation.
Mrs. Toyin Nnodi, the Marketing Director of CHI Limited, spoke about the launch of the new campaign, explaining that the goal of the “Stay Ahead with Dairy Power” campaign is to emphasize the positive impact of dairy consumption and inspire individuals to make dairy an integral part of their daily routines, whether by incorporating yogurt or milk, both of which are part of Hollandia’s product lineup.
She further expressed excitement about introducing the campaign and sharing the remarkable benefits of dairy products with consumers. The aim is to highlight the power of dairy in supporting a healthy lifestyle by showcasing the scientifically proven advantages and delicious options available. The hope is that this will inspire individuals to prioritize dairy in their daily lives.
Hollandia represents the strength of dairy with its high-quality products, diverse portfolio, and nutrient-rich qualities tailored to meet the evolving needs of consumers in a dynamic market. Sub-brands like Hollandia Yoghurt and Hollandia Evap Milk offer unique qualities associated with their respective variants, appealing to a wide range of consumers with different goals and preferences.