The 2023 edition of the Lagos Advertising and Ideas Festival (LAIF) Awards was a spectacular night filled with recognition, glamour, and celebration of creative brilliance. X3M Marketing Ideas Limited, Noah’s Ark Communications Limited, Insight Publicis, and Leo Burnett emerged as big winners at the prestigious event.
Taking place on Saturday, November 18, 2023, at The Hall, Victoria Island, Lagos, the award ceremony saw X3M Marketing Ideas Limited, led by Steve Babaeko, securing the position of the 2023 Agency of the Year with an impressive haul of 15 Gold, 20 Silver, and 7 Bronze medals. Noah’s Ark Communications Limited claimed the second spot with 12 Gold, 16 Silver, and 7 Bronze, while Insight Publicis and Leo Burnett secured the third and fourth positions. Insight Publicis earned 9 Gold, 16 Silver, and 15 Bronze, and Leo Burnett clinched 1 Grand Prix, 9 Gold, 4 Silver, and 4 Bronze.
In his welcome address, Steve Babaeko, President of the Association of Advertising Agencies of Nigeria (AAAN), highlighted the significance of the LAIF Awards as a beacon of innovation and creativity in the West African advertising landscape. He expressed confidence in the transformative journey that the new LAIF management board would bring to the award.
Babaeko praised all participating agencies, emphasizing that the LAIF Awards should be seen as a community fostering creativity rather than a competitive platform. He celebrated the diversity of talent showcased through the entries, reflecting the richness of Nigeria’s advertising industry.
Speaking at the event, Jay Chukwuemeka, Chairman of the LAIF Awards Management Board, provided insights into the 18th edition of the festival. With over 500 entries from 18 agencies, the creative works underwent evaluation by a panel of 47 jurors to determine the best works deserving of honors.
Chukwuemeka extended congratulations to all nominees and participants, appreciating their commitment to producing creative works that stood out. He also acknowledged the invaluable contributions of the next generation of ideologists in the Young LAIF competition and commended the jury members for their objectivity in decision-making.
A key highlight of the evening was the induction of two distinguished personalities, Director General of the Advertising Regulatory Council of Nigeria, Dr. Lekan Fadolapo, and Mrs. Nkoli Ogbolu, into the Lagos Advertising and Ideas Festival (LAIF) Awards Hall of Fame.