Lanre Ashaolu, the accomplished CEO of FPL Media, has been recognized as the “Outstanding OOH Personality of the Year 2023” by MARKETING EDGE. This prestigious honor was presented to him at the recent MARKETING EDGE Annual Awards of Marketing and Advertising Excellence, a grand event dedicated to commemorating exceptional accomplishments in the fields of marketing and advertising.
This glittering occasion, coinciding with MARKETING EDGE’s 20th-anniversary celebrations, attracted luminaries from the advertising sector and influential figures in the industry. Eminent professionals and iconic personalities, including Mr. Udeme Ufot, the Group Chief Executive Officer of SO&U and Co-Chair of the THECS Policy Commission of the Nigerian Economic Summit Group (NESG); Dozie Mbanefo, a renowned expert in out-of-home advertising and Chief Executive Officer of New Crystal, as well as the Managing Director of DLK Oil & Gas; Sir Steve Omojafor, the former Group Managing Director/CEO of STB-McCann; John Ehiguese, Founder and Managing Director of Mediacraft Associates; and Jaiye Israel Opayemi, Managing Director/Chief Strategist of Chain Reactions Nigeria, graced the event. These luminaries have significantly influenced the Nigerian advertising and marketing landscape.
With nearly two decades of experience in the outdoor advertising sector, Lanre Ashaolu is a distinguished Advertising Practitioner celebrated for his extensive expertise across various industries, including manufacturing, real estate, telecommunications, and tourism. His illustrious career has encompassed roles on both the client and agency sides of the industry. Among his key strengths are brand management, market research, consumer behavior analysis, marketing strategy, and outdoor advertising.
FPL Media, a dynamic marketing communication company headquartered in Lagos State, has been a reliable partner, offering exceptional brand management, media consultation, advertising, and corporate branding solutions since its establishment in 2014. The company embarked on its journey with shareholders’ funds and private equity, which it strategically utilized to develop innovative solutions and assist brands in achieving their marketing objectives.
Under Ashaolu’s visionary leadership, FPL Media has consistently empowered brands with strategic solutions, cementing its reputation as a trusted partner in the ever-evolving marketing landscape.