Brand Talk


The Leadway Group, one of Nigeria’s leading non-banking financial conglomerates, has launched the ‘Leadway One campaign’ to showcase its various service and product offerings across all its associate companies.

The ‘Leadway One Campaign’ represents the group’s commitment to serving as a comprehensive destination for a wide range of non-banking financial services. These services include insurance, pension management, wills & trust services, investment offerings, and health management offerings, provided by Leadway Assurance, Leadway Pensure PFA, Leadway Capital & Trust, Leadway Health, and Leadway Asset Management.

In reference to the campaign, Leadway’s Chief Marketing Officer, Olusakin Labeodan, emphasized that it showcases their diverse array of products and services, underscoring their unwavering dedication to offering comprehensive, yet simplified, convenient, and accessible non-banking financial solutions to their customers.

Through this campaign, the group aims to highlight their extensive range of offerings, enabling unparalleled synergy, wealth creation tools, risk and asset management, and health and well-being solutions. These integrated services further reinforce their ability to protect financial security, enhance well-being, and support individuals and businesses at every stage of their journey.

Labeodan added, “With this campaign, we assert our capacity to provide Nigerians with groundbreaking market innovations, delivering exceptional value through a carefully curated portfolio of subsidiary companies. We reaffirm our commitment to welcoming customers from various backgrounds – individuals, families, businesses, and corporates – to a world of abundant opportunities, all in one place.”

Tunde Hassan-Odukale, the CEO of Leadway Assurance, also commented on the Leadway One campaign, stating, “It represents our commitment to empowering our diverse customers and advancing our collective purpose of establishing a world-class single destination for seamless, safe, and secure non-banking financial solutions. It goes beyond a mere convergence of offerings; it embodies our forward-thinking approach to product development, highlighting our ability to create superior value and unlock limitless possibilities for all stakeholders.”

“As a leading non-banking financial services group, we distinguish ourselves through our comprehensive range of insurance policies, pension and retirement support, risk and asset management, health solutions, and wealth transfer. We are well-positioned to empower individuals and businesses in navigating life’s opportunities and challenges with unwavering assurance and confidence. Through Leadway One, our goal is to transform lives, enabling individuals and businesses to pursue their dreams, embrace their passions, and secure their futures,” Hassan-Odukale continued.

He further emphasized that this unified financial services offering would provide a seamless customer experience, streamlined processes, enhanced convenience, and unmatched service delivery. They are optimistic that such integration will serve as a catalyst for transformation, creating an ecosystem where individuals and businesses can thrive while their unique needs and aspirations are prioritized.

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *