Mdundo.com, a prominent audio platform, has selected Aleph as its strategic sales partner in Africa.
Aleph represents a network of global digital experts and technology-driven solutions, connecting numerous advertisers with billions of consumers worldwide. Mdundo.com, on the other hand, boasts 26.6 million monthly users, positioning itself as a leading audio platform.
The collaboration designates Aleph as an authorized sales partner for Mdundo, aiming to amplify the platform’s advertising reach and engagement within the vibrant music markets of Africa, notably in Nigeria, Ghana, South Africa, and Tanzania.
Mdundo.com has established itself as a pioneer in providing music access to diverse demographics, including individuals utilizing budget-friendly mobile devices and limited internet data. With an active engagement of over 150,000 musicians from all corners of Africa, Mdundo is committed to promoting inclusivity in music access, empowering local African musicians, and connecting a broader audience with their preferred artists and music genres.
By joining forces with Aleph, Mdundo seeks to magnify its impact and expand its scope, enabling artists to gain increased visibility and music enthusiasts to access a wide array of high-quality content.
Martin Moeller Nielsen, CEO at Mdundo.com, stated, “Our music service is experiencing rapid growth with millions of users across Nigeria, Tanzania, Ghana, and South Africa. This partnership allows our advertising clients in these markets to benefit from our unique mass-market reach and join our portfolio of leading global and African brands utilizing our service to increase sales within our target audience.”
Sharing Mdundo’s vision for promoting African creativity, Aleph believes that this partnership seamlessly aligns with its mission to connect brands with engaged audiences. Leveraging the power of Mdundo’s platform, Aleph, through its Aleph Audio offering, aims to deliver innovative and impactful advertising solutions tailored to local audiences, fostering the growth of the music ecosystem in Africa.
“We are excited to develop an Aleph Audio offering that empowers advertisers to connect with audiences of diverse backgrounds across their target markets on popular audio streaming platforms,” expressed Stephen Newton, Managing Director, Africa at Aleph.
“Mdundo’s commitment to fostering African musical talent is commendable, and we are enthusiastic about contributing to their efforts by leveraging our expertise in digital advertising. Together, we aspire to bring music closer to the hearts of people in Africa, while providing brands with a channel to meaningfully connect with their target consumers,” added Newton.