LinkedIn today announced the launch of a new suite of tools that takes advantage of the platform’s first-party data to help teams zero in on the relationships that are most important to them. In order to assist sales teams in finding the appropriate prospects at the right times, LinkedIn is introducing new tools. / Stock Caption by Adobe.
A number of new tools are being introduced by social networking sites to assist marketing and sales professionals in finding customers who are most suitable for their requirements.
Building appropriate relationships is the key to improving performance for many marketing and sales teams. Nevertheless, according to LinkedIn data, 86% of sellers have observed a deal get postponed or fail outright in the previous year as a result of a decision-maker changing roles of the ideal leads and contacts.
“We are aware that this is a period of uncertainty for many of you, and selling is challenging. In a blog post, Mitali Pattnaik, senior director of products at LinkedIn, expressed the company’s expectation that these new capabilities will enable users to create more meaningful connections, even if those connections don’t immediately result in business.
Relationship Explorer, a center within LinkedIn’s data-driven selling platform Sales Navigator, is one of the new sets of products. The adjustments are the latest in a series of recent adjustments made by the social networking platform with the goal of enhancing B2B marketing and selling. In November, the business released