Pepsi, the iconic global brand, has unveiled a new logo and visual identity system.
In order to celebrate the brand’s 125th anniversary and usher in its new era, the new look will debut in North America this autumn and globally in 2024. The Pepsi Logo has only been changed in 14 years.
All tangible and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion, and dining, will feature the new design, which evolves the Pepsi brand to reflect its most unabashed and enjoyable qualities.
Pepsi is essential to reaching PepsiCo Positive’s sustainable packaging goals, and as of 2022, Pepsi will start converting all 20-ounce bottles of its products, including Pepsi Zero Sugar, to 100% recycled PET in the United States.
While making a significant step toward the future, the new logo and visual identity give homage to the brand’s rich history.
Many people don’t even realize that black is there, according to PepsiCo, the parent company of Pepsi, in a statement.
According to Todd, “Zero Sugar, which will be the main brand we use in marketing, has an intentional color added to it. It could serve as a primary marketing statement.
The company has been “working to reformulate this product so that it has less sugar but still maintains the great taste people expect,” according to the statement, adding that the standard Pepsi now contains 57% less sugar.