Home Brand Talk Standard Chartered and Liverpool Football Club Host Wholesome Weekend Activities in Nigeria
Brand Talk

Standard Chartered and Liverpool Football Club Host Wholesome Weekend Activities in Nigeria

Standard Chartered Bank (Nigeria) Limited hosted its esteemed clients, client’s families, employees and the Official Liverpool FC Club (LFC) of Nigeria to an exclusive weekend with Liverpool Football Club legend, Patrik Berger in Lagos.

Over the weekend, an exciting Liverpool FC Soccer Clinic was held at the Lagos Preparatory School, Ikoyi, exclusively for children of the Bank’s clients between the ages of 5 to 18 years old.

More than 100 children had the incredible opportunity to enhance their soccer skills under the guidance of soccer Legend and official LFC Coaches, Daniel Mapp-Jones and Peter Desmond.

Following the clinic, an exclusive dinner was organized for the bank’s clients, along with Patrik, the coaches, and the esteemed LFC Legend Chaperone, Robynne Hill.

The LFC soccer clinic focuses on teaching children the essential aspects of soccer and teamwork, all while fostering a fun learning environment. This initiative stems from Standard Chartered Bank’s sponsorship of Liverpool FC, providing local markets with an engaging platform to connect with clients, staff, and stakeholders.

During a media interaction at the clinic, Liverpool Legend Patrik Berger expressed his immense pride in the impact of sports, particularly football, in Nigeria. He emphasized how sports, especially soccer, unites people from diverse backgrounds, promoting teamwork, friendships, discipline, and focus. He commended all the children and bank volunteers for their efforts and thanked Standard Chartered and the SC Nigeria Limited team for the wonderful opportunity. He also expressed hope that some of the children might pursue professional soccer careers in the future.

Not forgetting the Nigeria Official Liverpool FC Fans Club, the Bank hosted them on Sunday, July 23, for an exclusive breakfast session with the Legend.

Dayo Aderugbo, Head of Corporate Affairs, Brand, and Marketing, Nigeria, spoke about the weekend’s LFC-themed events. He highlighted that the partnership between Standard Chartered and Liverpool FC, which began in 2010, has generated tremendous excitement around their brand and offers exceptional opportunities for clients to experience it. He expressed gratitude for the loyalty of their clients and the continued collaboration with the LFC fan club in Nigeria, which has amplified the brand and strengthened the beautiful partnership between Standard Chartered and Liverpool FC. These initiatives, such as the soccer clinic and the fan club gathering, showcase their commitment to their customers and stakeholders, affirming their dedication to being “Here for good.”

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