Three Crowns milk, Nigeria’s leading low-cholesterol and heart-friendly milk brand, is launching the “Treasure Your Heart this Ramadan” campaign to encourage Muslim faithfuls to stay nourished and keep their hearts safe during the holy period of fasting.
The campaign, which starts on March 22nd, will feature several activities, including mosque activations and giveaways of special Three Crowns Ramadan gift bags to consumers across the country. Additionally, Three Crowns milk will partner with renowned Muslim influencers for Instagram live sessions to educate Muslims on the importance of Ramadan and staying healthy by incorporating low-cholesterol and heart-friendly Three Crowns milk into their diets throughout Ramadan and beyond. The live sessions will also include Q&A segments for consumers to win prizes.
According to Gloria Jacobs, Marketing Manager for Three Crowns Milk, abstaining from Sahur to Iftar during Ramadan is a religious requirement for all Muslims, and food is the main and most affordable personal indulgence for Muslims during Ramadan. Hence, high-quality milk like Three Crowns is a necessity during the fast as it provides low-cholesterol nourishment and nutrient replenishment to keep hearts safe and replenish lost nutrients.
As part of the campaign, Three Crowns milk will partner with renowned Muslim chefs to create healthy Ramadan recipes using Three Crowns milk. The brand will also be present at major mosques across the country to serve nourishing Three Crowns milk and fruits to Muslims in mosques and prayer grounds throughout Ramadan.
For more than 30 years, Three Crowns milk has nourished mothers and their families with essential vitamins and minerals that support their well-being. The brand recognizes the important role of mothers as primary caregivers and encourages women to eat and live healthily to make their families happy.