Visa’s global Chief Marketing Officer, Frank Cooper III, will have Tarek based in Dubai to assist Visa in expanding and strengthening its presence in the CEMEA region. Tarek’s responsibilities will include driving demand for Visa’s products, services, and solutions, amplifying the company’s purpose through campaigns and activations, and delivering value through global sponsorships.
According to Andrew Torre, Regional President CEMEA at Visa, Tarek joins the company at an exciting time when clients are highly engaged and connected with Visa as an essential service provider and brand that empowers their everyday lives and businesses.
Tarek brings over two decades of industry experience to Visa, having previously served as the General Manager for the Middle East, Africa, and South Asia at TikTok. He successfully led teams in nine regional offices, delivering user growth, profitability, and commercialization targets for the platform through a dynamic mix of content strategy, marketing, and partnerships. Prior to TikTok, Tarek spent a decade with Google, where he rose to the role of Regional Marketing Director, leading marketing teams across emerging markets in Europe, the Middle East, and Africa.
“I’m excited to be joining Visa, the world leader in digital payments and one of the most trusted brands” said Tarek, “I look forward bringing Visa’s purpose to life, uplifting everyone everywhere by being the best way to pay and be paid”.
Tarek holds an MBA from Sheffield Business School, a postgraduate diploma from the International Advertising Association, and a bachelor’s degree with honors from the American University in Cairo. Married with two children, Tarek is an avid reader, keen traveler and a fan of motorsports.-