Brand Talk


Bigi, a leading brand under Rite Foods Limited, received the esteemed “Friendly Brand of the Year 2023” accolade at the inaugural Media Consortium Conference and Awards (MCCA) held recently at the Sheraton Hotel in Lagos.

Themed “Consumer Journey in a Digital Age: Prospects and Challenges,” the conference brought together industry leaders and experts to delve into the constantly evolving consumer landscape. It emphasized the crucial role of customer-centric strategies.

MCCA 2023 marked a significant milestone, emphasizing the need for brands to adapt to the ever-changing consumer journey, maintain transparency in data collection and usage, and ensure the privacy of customer data. In an era where digitalization continually reshapes consumer interactions, this recognition reaffirms Bigi Cola’s dedication to meeting the dynamic demands of its customers.

The conference saw industry experts and thought leaders gather to share valuable insights and best practices for thriving in the digital age. They stressed the significance of sustained consumer engagement and the prioritization of customer-centric approaches as fundamental keys to success in the evolving digital landscape.

Biola Aransiola, Assistant Brand Manager of Bigi, expressed heartfelt appreciation to the Media Consortium and the esteemed industry professionals who recognized Bigi’s exceptional contributions. She commented, “Receiving the ‘Friendly Brand of the Year 2023’ award is a true honor. It underscores Bigi’s unwavering commitment to delivering outstanding products and memorable experiences to our loyal customers. We are steadfast in our dedication to placing consumers at the core of our brand strategy.”

The “Friendly Brand of the Year 2023” award highlights Bigi’s dedication to excellence and its extraordinary ability to foster meaningful connections with consumers in a rapidly evolving digital landscape. Rite Foods Limited remains resolute in its mission to deliver innovative, high-quality products while continually giving priority to the preferences and needs of its valued customers.

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