Coscharis Motors, the exclusive distributor of the Ford brand in Nigeria, has revealed the latest addition to its lineup – the all-new Ford Territory Sport Utility Vehicle (SUV). Fred Amobi, the Deputy Group Managing Director of Coscharis, officially presented the Ford Territory at the Coscharis Ford Showroom in Lagos.
This SUV features a robust 1.8-litre ecoboost engine and is aimed at tech-savvy automobile enthusiasts. Amobi reiterated the company’s commitment to job creation and disclosed plans to commence the assembly of the Ford Territory at its Lagos plant.
“Our product line-up is one of the strongest and most diverse in Nigeria, and with the introduction of the Ford Territory, we aim to maintain our dominance in the automobile sector,” stated Amobi.
Highlighting the extensive support infrastructure, he mentioned, “Coscharis Motors has invested heavily in human and material resources, including workshops, certified original equipment manufacturer (OEM) trained technicians, and OEM-approved parts to ensure the vehicle’s optimal performance.”
The Deputy Group Managing Director emphasized the significance of the company’s continuous innovation in the Nigerian automobile industry and expressed confidence in contributing to the revitalization of the national economy. He underscored the importance of the company’s assembly plant in Awoyaya, Lagos, where it currently assembles the Ford Ranger and other brands.
Jonathan Maduka, the Executive Director of Sales and Strategy, described the Ford Territory as an SUV specifically designed for African roads, reinforcing the company’s commitment to delivering top-quality products. “Over 40 years ago, when our founder, Dr Cosmas Maduka, started this company, he said that he wanted to add value and made it clear that our products would be the standard to measure others in the country,” Maduka stated.
Justin Ngini, the General Manager of Sales, Coscharis Ford, emphasized the technological prowess of the new Ford Territory, highlighting its modern features, spacious interior, safety features, and large luggage compartment.
Tony Archibong, the first customer in Nigeria to purchase the Ford Territory from Coscharis Motors, expressed satisfaction with the decision. “I am happy to have waited for the arrival of the Territory against buying any other model or car brand,” Archibong remarked, citing its fuel efficiency and comfort.