Nigeria’s number one energy drink, Fearless, from the esteemed stable of Rite Foods Limited, to sponsor the TOR’Q Autofest scheduled for November 26, 2023, at Eko Hotel, Lagos.
Fearless Energy Drink has taken on the role of headline sponsor with the aim of elevating and enhancing the car drifting and super bikers’ event, promising spectacular performances and an even more magnificent spectacle.
Themed as ‘TOR’Q 23: The Fearless Showdown,’ the award-winning Fearless Energy Drink brand is fully prepared to invigorate the car drifters and bikers, infusing the same positive energy for which the brand is renowned. The event guarantees a dynamic display of talent in the realm of autosports and motorcycle racing.
Regarding this sponsorship, Mr. Seleem Adegunwa, the Managing Director of Rite Foods, remarked, “The premium Fearless Energy Drink brand remains dedicated to supporting initiatives that nurture talent across various domains, ensuring the achievement of set objectives. In the arena of sports entertainment, as exemplified by our collaboration with TOR’Q, we aim to elevate the platform, providing an exhilarating experience for car drifters, super bikers, and enthusiasts alike.”
He mentioned that the Fearless energy drink brand, known for its innovation and superior marketing activities in the entertainment industry and auto-sports, will ignite the passion of the competitors, exciting consumers and fun-seekers while actively showcasing their motorsports talent.
Kanyinsola Sangowawa, the Assistant Brand Manager of Fearless Energy Drink at Rite Foods Limited, added that the market-leading energy drink would continue to support platforms that align with the brand’s essence of embracing activities that enhance lives, innovation, creativity, courage, and the pursuit of success.
She highlighted that the brand will consistently rejuvenate its consumers, instilling the determination to tackle challenging tasks with the boldness it represents, embodying the “I CAN, I AM” mentality.
TOR’Q 23: The Fearless Showdown promises to be a stage for excellence, celebrating outstanding qualities with exhibitions of supercars and bikers. Attendees can anticipate immersive consumer experiences and musical performances by Nigerian Idol winners Progress Chukwuyem and Victory Gbakara from Seasons 7 and 8, respectively.
Adeniyi Bakare, Head of Strategy at Xhibit Ideas, the organizers of TOR’Q Autofest, expressed appreciation for the significant contribution of the Fearless Energy Drink brand to the event’s realization in November.
He emphasized the commitment to seamless execution across all aspects of the event, projecting the autofest to attract participants from various African regions, establishing it as the premier motorsports event in the country, complete with a variety of attractions.
He pointed out that the autofest would draw participants from across the African continent, making it the largest motorsports event in the country, accompanied by various side attractions.
Bakare noted that the event is open to all fun-lovers, with entry being a bottle of Fearless energy drink, offering a wonderful experience with all the event has to offer.
Mike Nwogu, the face of TOR’Q 23: The Fearless Showdown, a prominent Nigerian socialite and entrepreneur, anticipates a motorsports spectacle that includes lady bikers showcasing their impressive skills, captivating the audience alongside other engaging activities and attractive prizes.
Last year, the Fearless Energy Drink brand sponsored the Autofest 2022 in the ancient city of Ibadan, Oyo State. The brand amplified the event’s scale and excitement, beginning with a roadshow in Lagos, featuring the Fearless Geng of power bikers and skaters.
Fearless Energy Drink also powered the successful ‘Gombe Grand Converge,’ an event uniting horses and bikers under the rallying call, “Embrace the Thrill.” This aligns with the brand’s dedication to sponsoring exhilarating sports that encourage consumers to push beyond their comfort zones, surpass their limits, embrace audacity, and revel in the electrifying sensations they provide.