Femi Hanson, a seasoned marketing and PR professional renowned for his significant contributions to the growth of Fintech powerhouse OPay joins Moni as head of marketing bringing a wealth of fintech expertise.
After dedicating four years as the Senior Marketing Manager, Hanson played a pivotal role in reshaping OPay from an emerging ride-hailing service into one of Nigeria’s prominent fintech companies.
His remarkable journey unfolds further as he embarks on a fresh chapter with Moni, an inventive Fintech startup positioned for exponential growth. With his extensive experience and forward-looking insights, he is set to invigorate Moni’s ascent within the competitive fintech arena. Taking on the role of Head of Marketing, his objective is to amplify the startup’s market presence and guide its growth strategy to new pinnacles.
Hanson’s illustrious career, characterized by his prowess in steering impactful growth and communication strategies for technology companies, shines through his ability to craft compelling narratives, foster thought leadership, and cultivate strong media relationships. His fervor for utilizing technology to construct influential stories that drive expansion positions him as a dynamic asset for Moni.
During his tenure at OPay, Hanson held the senior position of Marketing Manager, overseeing growth marketing and PR initiatives. His responsibilities encompassed devising and executing comprehensive marketing plans to expand OPay’s user base. He collaborated with in-house designers to produce visually striking materials while adhering to brand guidelines. His overarching communication strategy was a cornerstone of his role.
Moreover, he displayed an adeptness for identifying advertising opportunities and strategically placing advertisements across various media, including press, radio, and TV. Hanson’s dedication extended to representing the brand at pivotal industry events. Here, he managed booths, conducted customer interviews, and participated in focus groups. His keen competitive awareness and skillful media planning and buying expertise propelled OPay to the forefront of the fintech landscape.
Hanson earned a Bachelor of Arts in Psychology and Management from the University of Bradford. He showcased his leadership acumen as the Head of Public Relations for the Nigerian Student Society. His active involvement extended to being a part of both the UOB Football team and ACS Football team, where he served as Assistant Captain.
Later, in 2017, he pursued an MBA in International Human Resource Management from the Rome Business School. This academic accomplishment deepened his comprehension of critical management concepts, enhancing his ability to apply psychological insights to organizational management.
From his impactful tenure at OPay to spearheading Moni’s marketing ventures, Hanson’s distinctive fusion of expertise, innovative foresight, and adept communication abilities are poised to make a significant contribution to the fintech startup’s journey towards greater recognition and expansion.
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