At the inaugural meeting of the Women in Out-Of-Home Advertising in Nigeria (WOHAN) held in Lagos, Bunmi Oke, the Past President of the Association of Advertising Agencies of Nigeria (AAAN), delivered a powerful call to action to out-of-home advertising practitioners. She emphasized the importance of leveraging creativity, embracing digitalization, and crafting innovative outdoor advertising campaigns to engage customers and deliver enhanced value for clients.
WOHAN, a sub-group of the Outdoor Advertising Association of Nigeria (OAAN), seeks to promote professional growth for women in the OOH advertising industry through advocacy, education, and collaboration. Oke stressed that increased inclusion of women in the sector would lead to substantial growth, given the unique value they bring to the table.
During her keynote address on the theme, “Women in OOH Media: Issues, Challenges, and Prospects,” Oke urged women in the OOH industry to harness their collective strength to elevate outdoor advertising to new heights of creativity and effectiveness. She also highlighted the potential for using outdoor advertising as a powerful tool for social change.
“There’s a compelling opportunity for Women in Out-of-Home to take the industry to the next level by demonstrating the creative potential of outdoor advertising,” said Oke. “Embracing digitalization and delivering more value for clients are essential steps to meet the evolving needs of the advertising landscape.”
Adeola Odesanya, the Coordinator of WOHAN, expressed the initiative’s commitment to creating a supportive and inclusive environment for women to thrive in the OOH advertising industry. She called on members to be open to continuous learning and encouraged participation in planned activities, seminars, workshops, and special events