Brand Talk


Lere Awokoya has been named the new Chief Marketing Officer for Nigeria at Jumia, one of the top e-commerce sites in Africa.

Lere has assumed a new position where he will be responsible for promoting growth and enhancing customer engagement across all areas of the company’s operations.

Before this appointment, Lere served as the Head of Brand for Jumia Nigeria, where he was in charge of overseeing the company’s brand strategy and its execution.

Given his extensive background in marketing and branding, Lere is well-equipped to lead Jumia’s marketing initiatives and contribute to the achievement of the company’s strategic objectives. He has previously worked with Betway and Moet Hennessy, further enhancing his expertise in the field.

Expressing his gratitude for the promotion, Lere stated, “I am honored and thankful for the recognition of my contributions to the company. I am enthusiastic about taking on new challenges and continuing to work towards Jumia’s mission of enhancing people’s lives by meeting their everyday needs. I am highly motivated to work even harder and surpass expectations in my new role.”

Jumia is the leading e-commerce platform in Africa, with its shares listed on the New York Stock Exchange. The company offers a wide range of products and services, including Jumia Pay, Jumia Food, Jumia Party, Jumia Travel, and Jumia Logistics, catering to customers across Nigeria and the entire African continent.

Under Lere’s marketing leadership, Jumia is well-positioned to sustain its upward growth trajectory and solidify its position as a prominent player in the industry.

Massimiliano Spalazzi, CEO of Jumia Nigeria, expressed excitement about Lere’s appointment as the new Chief Marketing Officer, emphasizing Lere’s significant contributions in shaping the company’s brand and driving customer engagement. Spalazzi expressed confidence that Lere will continue to deliver outstanding results in his new role.

With 11 years of experience, Lere holds a bachelor’s and master’s degree in management and Strategy from Aston University in Birmingham, UK. He has demonstrated a successful track record in introducing and developing global brands in both regional and domestic markets.

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