The Nigerian Electronic Media Content Exhibition and Awards (NEMCEA) is set to hold from August 22 to 24, 2023 at the Radisson Blu Hotel, Ikeja, Lagos.
Distinguished speakers and key figures within the electronic content creation value chain are poised to present at the second iteration of this event.
As conveyed by the organizers, the Electronic Media Content Owners Association of Nigeria (EMCOAN), learned presenters and panelists will address the event’s central theme, “Reviving the Broadcast Media Industry: Stakeholders’ Role (Content Producers, Broadcast Media, and Advertisers),” as well as other pertinent industry matters on both Day 1 and Day 2 of the conference. Subsequently, the awards ceremony will take place on Day 3. The keynote address will be delivered by Governor Francis Nwifuru of Ebonyi State, who will also inaugurate the event.
Among the accomplished speakers and panelists are: Dr. Olalekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria (ARCON); Somnath Malakar, CEO of Zee World for Sub-Saharan Africa and the Indian Ocean Islands; Obi Asika, Visionary Entrepreneur; Mallam Balarabe Ilela, Director-General of the National Broadcasting Commission (NBC); Salihu Abdulhamid Dembos, Director-General of the Nigerian Television Authority (NTA); Alhaji Adedayo Thomas, Chief Executive Officer/Director-General of the National Film and Video Censors Board (NFVCB). Additionally, distinguished leaders of Advertising Sectoral Groups (HASG) will lend their insights, including Femi Adelusi, President of the Media Independent Practitioners Association of Nigeria (MIPAN); Osamede Uwubanwen, President of the Advertisers Association of Nigeria (ADVAN); and Steve Babaeko, President of the Association of Advertising Agencies of Nigeria (AAAN).
Also contributing their expertise are: Dr. Tunji Sotimirin; Jonadab Egbowon; Jaiye Ojo, Founder and Chief Executive of XLNT Media Ltd; Obinna Okereokocha, Content Director at Moniepoint Incorporated; Shileola Ibironke, Managing Director of Micromedia Group of Companies; Chief Emeka Ossai, Member of the Board of Trustees at EMCOAN; Jibe Ologeh, President of EMCOAN; Nneka Isaac-Moses; Franca Aiyetan, Director of Broadcast Monitoring at NBC; Dr. Adeleye Fabusoro; Ayobami Olugbenga Wyse, Content Creator; Maryam Apaokagi-Greene, known as Taaooma; Omolade Omotayo, Head of Business and Strategy at Kraks Media; and numerous others.
Explaining the rationale behind the event’s theme and the various industry subjects to be explored during the conference, Alayande Stephen, the Project Director of NEMCEA 2023, remarked, “Our aim is to maintain ongoing engagement with stakeholders encompassing the entire business value system. The electronic media sector, with its focus on TV, Radio, and Online mediums, remains expansive and influential in Nigeria. However, it is imperative that we examine diverse business models across the wide spectrum of platforms that have been made possible by today’s digital space and technology. The integration of Artificial Intelligence (AI) into our lives is a permanent fixture; therefore, we must harness its potential for our enterprises and capitalize on the global revolution it offers. Audience Measurement once again emerges as a pivotal factor in determining real-time viewership and engagement across diverse platforms. This vital information assists Advertisers (ADVAN), Advertising Agencies (MIPAN), Broadcasters (BON, IBAN), Regulators (ARCON, NBC), Content Owners & Producers (EMCOAN, ITPAN), Content Distributors & Aggregators, and others in effectively positioning programming and content that resonates with audiences, ultimately leading to a significant upswing in advertising investment within Nigeria. These, along with numerous other topics, are set for in-depth discussion and consideration during this year’s event.”