The CEO, Corporate Shepherds Limited and the President of the National Institute of Marketing of Nigeria (NIMN), Idorenyen Enang is billed to deliver the keynote address, and Prof. Nosa Owens-Ibie, General Secretary, Association of Communication Scholars & Professionals (ACSPN) and Vice-Chancellor, Caleb University, Imota, Lagos will be the chairman of the occasion.
The theme of the event is “Changing Trends in Advertising Education & Practice in the Era of Globalization: The Nigerian Perspective” and it will have some of the leading marketing, communication, and advertising professionals as a key speaker and resource persons.
The event will be “a tremendous force molding modern human history and coming with mega-trends, occasioning transformations in production and labor markets, rapid breakthroughs in technology, and climate change,” according to ARCON on its social media accounts. To keep up with global norms, there is an urgent need for all industries to be knowledgeable and moral.
The resource persons who will be speaking on different topics at the event include Muyiwa Aleshinloye, Director, Digital and Media, CWAR, Publicis Groupe who will be speaking on “Digital Marketing Processes and Practice in Contemporary Marketing Communication Industry in Nigeria”
Speaking topics include “Contemporary Media Campaign Planning and Execution in the Era of Digitalization,” “Contemporary Approaches to Creative Advertising Planning and Execution in the Era of Digitalization,” and “Contemporary Approaches to Creative Advertising Planning and Execution in the Era of Digitalization.” Tolulope Medebem, COO / Lead Consultant, Aster Integrated Marketing Limited will also be speaking on a topic related to her industry.
In addition, Prof. Umar A. Pate, Vice-Chancellor, Federal University, Kashere will be speaking on “Critical Review of Contemporary Integrated Marketing Communication Education in Nigeria: An Insider’s Perspective”; Barr. Charles Odenigbo, Director General, Centre for Media Law and Development will speak on “ARCON ACT 2022 and Advertising Regulation in the Era of Digitalization.”