Home Brand Talk RADISSON RECORDS SIGNIFICANT GROWTH IN H1, EXPANDS BRAND PORTFOLIO WITH 100+ SIGNINGS AND OPENINGS
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RADISSON RECORDS SIGNIFICANT GROWTH IN H1, EXPANDS BRAND PORTFOLIO WITH 100+ SIGNINGS AND OPENINGS

Radisson Hotel Group has had a strong H1 2023 with strategic growth across the portfolio being delivered in APAC and in EMEA with milestone openings and signings. The Group also announced more offerings to its owners and guests with the inclusion of art’otel in its portfolio, blending art and lifestyle.

In the first half of 2023, the Radisson Hotel Group continued to excel in its growth and expansion strategy, focusing on strategic geographic expansions and introducing the new art’otel brand (https://apo-opa.info/3XUU1zb), which offers a unique blend of art and lifestyle experience for both owners and guests. During this period, the Group achieved remarkable success, with more than 100 hotel openings and signings in the APAC and EMEA regions.

The growth in the EMEA region during H1 2023 was especially noteworthy, with the addition of over 8,000 keys through new hotel signings and openings across various brands in prominent locations such as Greece, Germany, UK, Italy, Switzerland, France, Saudi Arabia, and Nigeria. Some key highlights include the opening of the Radisson Collection Hotel Santa Sofia Milan, the signings of Radisson Blu Hotel, Rome EUR, and Radisson Blu Hotel, Abuja CBD, as well as the Radisson RED Edinburgh Airport signing. Additionally, a substantial Radisson long-stay property with 430 rooms was opened in Zurich, making it the largest hotel in the Zurich metropolitan region. Furthermore, new Radisson properties were signed in Ferrara, Radisson Residences Limassol in Cyprus, and Radisson Hotel Mersin in Turkey, scheduled to open in Q1 2024.

In the APAC region, Radisson Hotel Group expanded its portfolio with the addition of 60+ hotels, providing over 8,000 keys in countries like Vietnam, India, Thailand, the Philippines, and China. Particularly in Thailand, the Group demonstrated impressive growth, doubling its portfolio with the signing of seven new hotels offering more than 1,300 rooms in the past year. Notable signings and openings include the flagship Radisson Hotel Ploenchit Bangkok, set to open in 2024, a new Radisson RED hotel in Phuket, Radisson Resort & Spa in Hua Hin, Radisson Resort & Suites Phuket, and the debut of the Park Inn by Radisson brand in Thailand with a new signing in Bangkok.

Elie Younes, the Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, expressed his gratitude towards the Group’s partners, emphasizing that over 65% of their owners own multiple hotels, a testament to the trust in their brands and services. He also conveyed his excitement for the second half of the year, wishing everyone a relaxing summer break.

Ramsay Rankoussi, the Vice President of Development for Africa & Turkey at Radisson Hotel Group, proudly stated that the Group has consistently held the largest market share in Africa for the past 36 months. This achievement has resulted in a commendable 15 percent growth in their African portfolio year-on-year, bringing them closer to their objective of reaching 150 hotels within the next five years from their current count of 100 hotels. Rankoussi highlighted the effectiveness of their conversion strategy, where existing hotels are repositioned under one of their brands, contributing to their impressive rate of materialization and openings. He also emphasized the Group’s extensive presence in Africa, solidified by their latest entry into a new market as the sole hotel operator.

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