Brand Talk


Sosa Fruit Drink, a vibrant entrant into the world of fruit drinks under Rite Foods Limited, has won its maiden award as “Outstanding New Product of the Year” in the juice category at the prestigious Marketing Edge Brands & Advertising Excellence Awards.

In 2022, Rite Foods Limited expanded its product portfolio by introducing Sosa Fruit Drink, which swiftly gained popularity among consumers in the fruit drink beverage industry. This product, available in five variants: apple, Orange, Cranberry, Passion, and Mango (OPM), as well as Mixed Berries, has set a new benchmark for quality and flavor.

Sosa Fruit Drink’s recognition at the Marketing Edge Awards reflects Rite Foods Limited’s steadfast commitment to innovation and product excellence. This acknowledgment highlights the brand’s remarkable growth, outstanding performance in a competitive market segment, impressive equity rating, and its consistently rising prominence throughout the past year.

The 20th Anniversary Summit and Awards event, hosted by Marketing Edge, brought together leaders and pioneers from the industry. The magazine’s editorial board, in collaboration with the board of Marketing Edge Brands & Advertising Excellence Awards, made a strategic decision to conduct this milestone event in both physical and virtual formats.

The event took place on September 16, 2023, at The Podium, an upscale event center located in Lekki, Lagos.

The culmination of this grand celebration will be the post-event special edition of Marketing Edge publication, scheduled for release in October. This edition will feature comprehensive profiles of the distinguished award recipients, including Sosa Fruit Drink.

Mrs. Adebola Adeyinka, Assistant Marketing Manager at Rite Foods Limited, expressed heartfelt gratitude for the remarkable achievement of Sosa Fruit Drink. She spoke passionately about the joy of having Sosa Fruit Drink’s exceptional quality and uniqueness recognized and celebrated. She also affirmed the brand’s unwavering commitment to delivering quality, hinting at the beginning of what promises to be a series of prestigious awards.

Indeed, the Sosa Fruit Drink brand takes pride in receiving this award and remains dedicated to providing consumers with innovative fruit drink flavors of the highest caliber.

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