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Terragon Partners with Microsoft to Deliver Consumer Insights to Brands

Terragon, a data and marketing technology company, has forged a strategic partnership with Microsoft, aiming to elevate African businesses to new heights. Microsoft, operating through its Africa Transformation Office, has joined forces with Terragon to enhance its cloud capabilities, while Terragon intends to harness Microsoft’s cloud technologies to offer brands valuable consumer insights.

This collaboration is set to provide African business owners with a wealth of powerful customer insights. The three-year agreement not only advances Terragon’s efforts in the marketing technology (MarTech) sector but also aligns with Microsoft’s goal of facilitating digital transformation through cloud technology.

Terragon, a leading data and marketing company, is on a mission to create Africa’s most extensive and distinctive data-driven marketing cloud ecosystem, enabling businesses on the continent to gain deeper insights into their customers. By leveraging data and technology, Terragon assists brands in reaching, engaging, and delivering more meaningful mobile experiences to consumers. Through cloud-based solutions, the company furnishes its clients with comprehensive analytics and insights into customer engagement, enabling a richer understanding of the African consumer.

Terragon caters to a diverse clientele, including both enterprises and small and medium-sized businesses (SMBs) spanning various industries such as fast-moving consumer goods (FMCG), financial services, and consulting services. The company empowers brands to manage first-party data effectively and enhances targeting and segmentation, facilitating personalized online and offline engagements.

The partnership with Microsoft aligns with Terragon’s vision of leveraging innovation to make mobile interactions more meaningful while empowering African businesses to harness the potential of cloud technology.

Chimezie Okonkwo, Senior Vice President of Data, Infrastructure, and Platforms at Terragon, expressed his excitement about the Microsoft collaboration and its validation of Terragon’s mission. He stated, “This Microsoft partnership is exciting because it validates our mission which has been to build the largest data-powered marketing cloud ecosystem in Africa. Deploying Microsoft tools and solutions will help us accelerate our goal of adding value to businesses by increasing marketing cost efficiencies, becoming more intelligent in our insights and delivering more meaningful and personalised engagements to customers on mobile.”

Gerald Maithya, General Manager, Africa Transformation Office at Microsoft, highlighted the collaboration’s significance in driving sustainable digital growth in Africa. He emphasized that partnering with companies like Terragon, which prioritize cloud-based solutions, supports the acceleration of digital transformation across the continent. Maithya stated, “Through our work with Terragon, businesses of all sizes will have access to the latest cloud technologies to achieve their business goals and contribute to Africa’s economic growth and development. This partnership supports our efforts to be the preferred and trusted partner for cloud innovation on the continent.”

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