Brand TalkEntertainment


Airtel, Mobile Money and Telecommunications Services Provider, has announced that the talent competition The Voice Africa would premiere on March 26, 2023.

As the show’s title sponsor, Airtel Africa has partnered with FAME Studios Africa to broadcast it on free-to-air TV stations in its markets as well as on Airtel TV.
Nigeria, Kenya, Seychelles, Tchad, Uganda, Congo, Zambia, Tanzania, Rwanda, Gabon, Madagascar, Malawi, and the Democratic Republic of the Congo registered for The Voice Africa. 12,308 talents were then chosen for auditions, and a total of 100, seven from each country plus two wild cards, were chosen to compete in the live shows in Lagos, Nigeria.

The format of The Voice Africa will be similar to that of the global show, with blind auditions, battle rounds, knockouts, playoffs, and live shows concluding with live shows. The show will air one show per week for 25 weeks, with the first shows featuring blind auditions based solely on the talents’ voices rather than their looks. The Voice Africa is expected to draw a pan-African and global audience, with a high-profile panel of coaches and TV hosts deciding which of the 100 selected talents will be crowned The Voice Africa.

Anthony Shiner, Group Chief Commercial Officer, Airtel Africa said: “We are thrilled to finally bring Africa’s exceptional musical talents to the world through the continent’s version of the global award-winning show, The Voice. The Voice Africa will display African musical talent, delivering excitement and entertainment to millions across the world, whilst showcasing amazing voices, performances, and intrigues. It is an opportunity to celebrate and contribute to Africa’s music scene through real-life stories of resilience, persistence, struggle, and success that some of you can relate to and will undoubtedly impact your lives.”

Airtel Africa believes in empowering the continent’s young talent and has consistently supported the notion that Africa’s youth are future leaders not only on the continent but globally. Airtel Africa has invested in a variety of initiatives aimed at promoting young talents and expertise in education, sports, and the innovation sectors to demonstrate commitment and organizational support.

Airtel Africa announced a groundbreaking $57 million education investment in partnership with UNICEF in 2021, with the goal of providing and increasing access to digital education for the betterment of Africa’s children’s futures. Airtel Africa has also participated in the MTV Africa Music Awards (MAMAs), the Zain Africa Challenge, which brought together university students in a quiz contest, and the Airtel Rising Stars, a football tournament for Under-15 boys and girls.

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