Three Crowns Milk Promoting Sustainable Dairy Practices on World Milk Day
Leading Nigerian brand, Three Crowns Milk, is gearing up to celebrate World Milk Day on June 1 in a unique and impactful way. As a prominent player in the Nigerian dairy sector, Three Crowns Milk aims to highlight the importance of sustainable dairy practices and their positive impact on consumers and the environment. The brand will engage with communities, raise awareness about sustainable dairy, and promote healthy breakfast meals.
World Milk Day, established by the Food and Agriculture Organization of the United Nations (FAO), is an international celebration that showcases the goodness of dairy to consumers worldwide. This year’s global theme, “Sustainable Dairy,” emphasizes the industry’s commitment to reducing its environmental footprint while providing nutritious food and sustainable livelihoods.
Chioma Otisi Igwe, Marketing Manager at Three Crowns Milk, emphasized the significance of sustainable dairy practices and their benefits for consumers and the environment. World Milk Day serves as a platform to showcase the positive impact of sustainable dairy and raise awareness among consumers about the importance of making conscious choices.
Igwe further stated, “It also aligns with our vision of building a sustainable dairy value chain and contributing to the well-being of communities. Through our various initiatives and collaborations, we have made significant strides in empowering dairy farmers, improving livelihoods, and promoting eco-efficient practices. We are proud to be part of a global movement that emphasizes the role of dairy in providing nutritious food while minimizing our environmental footprint.”
On World Milk Day, FrieslandCampina WAMCO, the parent company of Three Crowns Milk, will focus on serving healthy breakfast meals with Three Crowns Milk and conducting health checks for 5,000 consumers in Osogbo and Kano. This initiative aims to highlight the brand’s commitment to promoting nutrition and well-being in the communities it serves.
FrieslandCampina WAMCO recognizes that building a sustainable dairy value chain requires collaboration among key stakeholders, including the public sector, private sector, knowledge centers, and non-governmental organizations.
Chris Wulff-Caesar, Marketing Director, Sub Saharan Africa Cluster, emphasized the company’s partnerships with notable organizations, such as the Federal Ministry of Agriculture and Rural Development, Central Bank of Nigeria, and the Dutch Government, in developing a sustainable and integrated dairy sector model. Through these partnerships and an investment of over 21 billion in the Nigerian dairy sector, FrieslandCampina WAMCO has achieved significant milestones, including improving the livelihood of over 12,000 smallholder dairy farmers and pastoralists by integrating them into the fresh milk supply chain. The company has also empowered dairy farmers and improved their income and livelihoods.
Beyond economic impact, FrieslandCampina WAMCO is committed to reducing its environmental footprint through eco-efficient practices, such as utilizing solar-powered boreholes, and contributing to the Sustainable Development Goals (SDGs) by providing access to clean water for both people and livestock.
As the first manufacturing company to source raw milk locally for manufacturing, FrieslandCampina WAMCO takes pride in its contribution to the Nigerian dairy sector. Through its Dairy Development initiative, the company has helped thousands of Nigerian farmers increase milk production, improve milk quality, and gain access to the market. With anticipated significant growth in milk volumes in the coming years, FrieslandCampina WAMCO remains dedicated to strengthening its investment in the Nigerian dairy sector.
The Dairy Development model of FrieslandCampina WAMCO has proven effective in developing a local and sustainable dairy chain. By collaborating with pastoralists, smallholder dairy farmers, commercial farms, and with support from partners such as IFDC-2SCALE, Bles Dairies, and Wageningen University, the company focuses on enhancing milk production, quality, hygiene, feeding