Brand Talk


MTN Group has been named by Brand Africa as the number one African brand that is doing good for people, society and the environment in a new category of its annual awards inspired by businesses shifting from profit to purpose. Brand Africa also named MTN as the most admired African brand recalled spontaneously.

“On the occasion of Africa Day, we are delighted and encouraged to receive this recognition, which acknowledges our efforts in delivering on our strategic priority of creating shared value with ESG at the core,” stated Ralph Mupita, MTN Group President and Chief Executive Officer. “This accolade motivates us to remain focused on providing leading digital solutions for Africa’s advancement and ensuring that everyone can benefit from a modern connected life.”

The new award category acknowledges MTN’s contributions to empowering people, supporting sustainable societal development, and preserving the environment. Through a wide range of initiatives and partnerships, MTN Group demonstrates its commitment to making a positive difference in the lives of Africans.

Recognizing that commitment requires action, our progress in 2022 includes extending broadband coverage, including in rural areas, to nearly 88% of the population in our markets, contributing approximately R149 billion in economic value-added to society, and reducing greenhouse gas emissions by around 13.9% as part of our journey to achieve net-zero emissions by 2040.

“This award would not have been possible without the support of the many stakeholders with whom we engage every day. I would like to express my gratitude to all of them, including our customers, employees, governments and regulators, and society at large across our 19 markets,” added Mupita, acknowledging the role of the Group’s partners in its achievements in connecting the unconnected, uplifting communities, and protecting the planet.

In April, MTN was recognized by Brand Finance as having the highest “sustainability perceptions value” among all companies in its ‘South Africa 100 2023’ survey, where the Group maintained its position as South Africa’s most valuable brand.

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